Website Domain Authority Score – What Does It Mean?

Website Domain Authority Score – What Does It Mean?

Currently Our Domain Authority Stinks!

Talk about transparency. Have you ever heard about the shoe of the cobbler children? They had holes in their shoes, because, the cobbler was too busy making everyone in town look and feel great in new shoes.

Sadly, we have done the same. Of course, we do not cobble shoes, instead we optimize websites and digital marketing efforts for small businesses. Recently, I decided we needed to update our website as if we were a client, so I asked my team to conduct a site analysis….

Our Report Card Was Surprising:

Quicksprout ranking of DIR website

  • Our QuickSprout overall score was B; not bad, but, understandable due to certain things we admittedly have neglected.
  • Our MarketingGrader score was 71; very good, yet, showed some areas that need addressed; specially with social share buttons on blog. [ Please note as of August 1st, 2016 – Hubspot no longer supports this tool.]
  • Our Domain Authority score was 27; dismal and frankly quite shocking. How could we … a Hubspot and Google Partner let this happen.

Then, an even bigger moment of truth — one of our interns asked, “what does a 27 Domain Authority score mean and how do you fix it?” I figured, if we have this question in house, others might have the same question, hence this post originally titled : How To Find Your Website Domain Authority and Know What It Means. And, then modified thanks to Yoast SEO.

Of course, we will dig a little deeper and share some follow-up information once our own score is improved. But, for now here are some basics.


What is Domain Authority?

Domain Authority Score SampleAccording to Moz [formerly known as MOZ SEO],

“Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings.”

In English, Domain authority is a number, or score, given to your website. This score ranges from a 1-100 points in scale.

How Does This Score Impact My Site?

Domain Authority is the single most important metrics you need to understand the health of a site. The higher the number, the more authoritative your site is considered to be. Sites with higher Domain Authority scores tend to get better search results.

How To Improve Your Domain Authority Score

In order to increase your website’s Domain Authority score you need to improve your site’s search engine optimization ( SEO ), earn more authoritative back-links, and simply keep your URL the same over time;  [Part of the algorithm includes the age of your domain name].

How Do I Find My Domain Authority Score?

All you have to do is go to Moz’s Open Site Explorer, type in your site’s URL, and click “search.”

OpenSite Explorer - SEO Checklist - 10 Domain Authority Score Steps To A Better Website

How To Translate Your Website Domain Authority Rating

As you can see from the image below the Domain authority score is found on the left hand corner of the Opensite Explore Report, and highlighted in yellow.

How To Find Your Website Domain Authority Score
Note: I think it is obvious, but, just in case you are wondering — when you conduct your own research this area will not be in yellow.

Below is a simple chart we put together to help you better understand the health of your website as related to Moz’s Domain Authority perspective.

Domain Authority Score Ranges Translated:

  • 1-10 : Poor – Odds are your site domain name is fairly new. It shows room for a lot of improvement and growth.
  • 11-20 : Decent – Your website might be pretty, but, it is not fundamentally sound.
  • 21-30 : Fair – Your site is starting to shows signs of good SEO fundamentals, but there still are some basic improvements needed.
  • 31-40 : Competitive – Your website is starting to driving traffic to your site. Not bad. Now, you need to begin working on advanced SEO best practices.
  • 41-50 : Good – Your site has made some nice strides forward. You now want to increase your blogging consistency.
  • 51-60 : Strong – Your website is above average, it is getting good traffic, and is optimized well.
  • 61-70 : Excellent – Your site is great within its niche area of focus. Your site is highly recognized and has a lot of back-links.
  • 71-80 : Outstanding – Your website is on the top of all the search engine page results. Just keep doing what got you here.
  • 81-90 : Superior – Your site has elite status authority. Most likely, this is the highest your site will reach.
  • 91-100 : Rare – These websites are staple names — Wikipedia, Twitter, ESPN, etc. Only a micro-fraction of all sites ever reach this level.

What are the SEO Fundamentals I need to improve my Domain Authority?

As we improve our own score we will share what we are doing — what works, what does not, and eventually will have a unique set of guides and email courses to help you, but, until we get there ourselves we recommend you start here:

What are Advanced SEO Best Practices used to enhance Domain Authority?

Again, we are working on improving ourselves. Soon we will have data backed evident of what really works. Until then, start by reading:


Now, we issue a domain authority challenge. You know our score. Let’s improve together.

  1. Bookmark this page for 30 days.
  2. Comment below with your current website Domain Authority score and URL.
  3. In 30 days come back, and share your score and domain name again, and tell us what you did to improve your domain authority.
  4. Good luck.


Hopefully you now understand website Domain Authority better; where to find it, what your score means, and how to improve it. Come by often to see how we are doing. And, to share your progress as well.

Here’s to a better website domain authority score for all.

  • Amanda

    my domain authority is a 1. I have been working on it for two days as of today. I have no experience with websites in any way except I like facebook. I think my biggest challenge is going to be getting back links a lot of the mom and pop shops we deal with do not have web pages.

  • Thanks for posting Amanda.

    It is a tough journey, but, not impossible. I agree backlinks are an uphill battle. I recommend you start blogging.

  • Akshay Naik

    Hi ,

    As you said on my blog we should write mini blog post as comments. Here goes

    I agree with you that Domain Authority is one of the factors to get our domain higher quality link. DA comes from the number of quality backlinks our domain has and [the number] pages. Nature of linking is two different type no-follow and do-follow.

    We should focus on do-follow links, which [over time] definitely improves domain authority.

    I love all the points that you mentioned above. I really like the use of the word “newbie”. No doubt social media also gives very solid signals to boost your rank. And, it is universal truth that Content is King “.

    Thanks for sharing such a great article again.

    Akshay Naik

  • Thanks for sharing Akshay. So, what is your domain authority score?

  • Hi Amanda,

    It has been 30 days. So tell us, what is your domain authority score now?

  • Tim Martine

    Thanks for the article about DA.

    I’ve seen a lot of times that DA is gained by comment spamming to high- DA/PA/PR pages.

    I don’t think it is a good practice to put backlinks on spammed pages, but as a matter of experiments/education it may go.

  • I totally agree Tim.

    Matt Cutts actually addresses comment spamming here …

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  • Thanks for site the reference.

  • Jim Vail

    I’ve been working hard at getting up to speed on SEO, my current DA is 40 reflectionsenroute[dot]com I’ve just bookmarked your ebook and will be working through it over the next few weeks. Thanks for an informative and useful article!

  • TightDesigns

    Checking in Tight Designs & Printing Company of South Florida website: tightdesigns[DOT]com
    We provide marketing solutions such as web / graphic design and printing in FL.
    The domain has been registered since 2003 and in 2016 we registered an SSL certificate for ecommerce purposes.
    Currently, the SEOmoz (DA) 22 with a SEOmoz (PA) 31 which is weird that the webpage would have more authority than the domain.
    We will be back in 30 days to see if it has improved and explain what SEO improvements were carried out.

  • Rolando,

    We see you are closing in on 30 days. How’s it going?

  • Kovai Yellowpages

    I tried to check my domain authority and page authority for kovaiyellowpages(DOT)com But each website gives different domain authority and page authority. Now I am confused which one should I follow. Some gives above 10 and some below 10 for 100. I was in Confused state and this article sheds some light on what does it mean.

  • Hey Kovai,
    I use the Moz Bar plug-in for Chrome and it shows you the Page Authority AND Domain Authority of any page you visit (including your own website). I suggest installing it for yourself. Moz is very respected in SEO. From what I can see you have a Domain Authority of 14 currently.. but it will fluctuate overtime… so it is best to also track it in comparison to another site.

  • Catherine Lang

    Here’s the site I am working on: catalystcollective(DOT)community. The Domain Authority is currently at 1. Starting today on a path to improve and will check back in 30 days to see what improvement I can drive (hopefully!).

  • Lara Si

    This is my website: happyecomama(DOT)com. Domain authority is currently 1; I’m going to work on improving it and come back in 30 days and let you know how it’s changed! 🙂

  • Robert J

    Just starting a site, thercdronehub(DOT)com, 3 months in with a domain authority of 1. Will check back with an update in 30 days.

  • I have been wondering how much days will it take to get a DA & PA of at-least 1?

  • Guilianna Marie

    I have a score of 91? I think that’s a little high.

  • Dailylove

    This is a very helpful article. I had only just got to grips with page rank so PA is all new to me. My site is climbing up the ranks though. I am at 7 elitecontentwriters[DOT]org.

  • Joseph G

    My domain Authority on my website is 14 /100
    noodle budget (dot)com

  • Julie Beckers

    My blog is 6 months old and is slowly increasing. DA started at 1 and is now 17/100. Page Authority is 25/100. anotsoyoungwomanabroad[DOT]com

  • Cody Tucker

    My website is at 13 themastermindvision[DOT]com

  • That’s because you are on a sub domain of blogspot. Blogspot has a 91. In your case page authority is what you should be working on.

  • Philip Fairbanks

    Yikes, I guess I’ve got some work to do! giftsfromearth{DOT] is at an 11 right now. DEFINITELY plenty of room for improvement.

  • Jim

    im not too sure what my domain authority score is for servproeastlasvegas{DOT] if someone can help me out that would be great!

  • BallisticBells

    The best way to increase your domain authority is by consistently publishing well-written content that answers questions, addresses concerns, and provides unique information.

    Promote your articles on social media, guest post on high authority websites and mention others in your field who have bigger networks and higher ranked websites- then letting them know the article based on them is there; vanity takes care of the rest.

    When they share the flattering article: you’re leveraging a stronger/better network to build up your own. I wrote a detailed article on the topic here: ballisticbells[DOT]/blog/free-seo-backlinks

  • Andres Sanchez

    According to the other comments, I must be doing some things right. My site is two months old and I’m at a DA of six

  • Meera Shah

    Yes, I totally agree with your opinion. Excellent points you have mentioned now I can know how I can increase my Blog’s DA. You are unquestionably right. Domain Authority is an overall website’s SEO score.

  • Alyssa Ramos

    Bookmarked! I have a DA of 38 which I didn’t do on purpose since I didn’t know what a DA was until recently, but am now keen to get it up higher now that I know! In the past I guess I got lucky with repeating key words, and cross promoting on other platforms, and also getting featured/interviewed on big platforms as well?

  • Dinesh Ram Suthar

    Indeed a nice article to follow.

  • Dinesh Ram Suthar

    The blog should be full of contents.
    Here is the tip for new bloggers out there.

  • Ross B

    i have a domain athourity score of 1 /100 for . its my first website ever and im trying to make an affilliate site. this was a very helpful article, thank you for the info and the opportunity.

  • Great Read. Enjoyed the article!

  • Darren O Hara

    3 Months in and DA of 9. Hopefully i am on the right track!

  • Melisa Wong

    reach DA with 47 only, but its quite good starter
    visit my blog

  • Nazneen Malik

    My site is a few months old My DA is 10 :/ I don’t have enough content yet. I’ll be back to share any updates 😉