|You wouldn’t send the same text message to all your friends. Instead, you might send a message to a few friends at a time.
An inside joke about your industry gets texted to your work buddies. You text shorthand to your high school friends (they’ve known you for so long you don’t have to explain yourself). And text goes out to everyone who lives in town about a local event.
Categorizing your friends makes it simple to reach out to groups at a time while still keep it personal.
Likewise, tagging is a simple way to categorize and segment leads. Tags allow you to pull leads from multiple segments, mixing and matching according to their profile and preferences.
It’s like Garanimals for your database.
For instance, say you own a travel agency. You could tag leads based on where they want to travel – the west coast, Europe, Southeast Asia.
You could also tag based on their peers: Senior Citizens, Families, Recent College Grads.
Now that everyone is tagged, you can easily segment categories like Senior Citizens who want to travel to Europe, or Recent College Grads who want to travel to Southeast Asia.
Now that your leads are tagged for easy segmentation, you gain control in crafting a message that hits home and feels personal for each group.