|Today, marketing is more about helping prospects and less about pushing your agenda with aggressive sales tactics or big budget advertising. That’s great news for smaller businesses that don’t have loads to spend on ad campaigns.
In fact, your small businesses has an edge when it comes to creating high quality content that converts. While big corporations might rely on insights from c-suite executives who are distant from actual customers, small business owners can tap straight into their hard-won expertise. The result is helpful, insightful content that feels authentic to prospects and customers.
Which brings us to lead magnets
A lead magnet is simply a tool used to grow your list of leads by giving away valuable content in exchange for a bit of contact information:
An email list sign up is a common lead magnet you’ll see online (and maybe you already have a way for leads to subscribe to your newsletter).
Lead magnets can also be beefy resources, like white papers or guides that explain a topic or give how-to steps. Or they can be as simple as a checklist, presentation slides or infographic.
Whichever format you prefer, you don’t have to be a marketing guru to create an effective lead magnet. Choose a topic that appeals to your ideal buyer(s) and tap into the expertise you’ve earned in your niche and impart your knowledge to your audience.