|No one likes cold calling – it’s both time consuming and difficult to sort through all of the “no’s” to get to a “yes.” Imagine the valuable time you could save if you could skip the no’s and only speak to leads actually interested in your solution.
That’s the power of Marketing Automation.
As you nurture leads with targeted email campaigns, you drive them back to your website. The actions they take and the pages they visit clue you into which leads you should call on.
Sales Lead Form Submission
This is a no brainer. Leads who fill out sales forms on your website are obviously looking for more information on your product or service, and should be given top priority in your sales pipeline.
A lead that has not reached out to you yet, but has racked up a healthy contact score is a good target for a sales conversation. Reach out to these leads to see if you can help them in any way to get to the next stage of the buying process.
Conversion Page Visit
So close! A lead that visits a conversion page – like your pricing page or sales form – but does not convert is also ripe and ready to buy. Send a promotional email campaign or give them a call to make sure they have all of the information they need to convert.
Old school spreadsheets and CRMs can help you organize your list of contacts, but they can’t tell you who’s important to reach out to, and who needs to be warmed up before you make that call. Marketing automation can flag the most important contacts in your database, so you can spend more time building fruitful relationships with hot prospects.