Small Business Marketing Checklist

Small Business Marketing Checklist

8 Easy Improvements To Help You Hit Your 2014 Small Business Marketing Goals.

Having assessed 2014, and now being two months into 2015, we have put together this checklist to help you keep your small business marketing on track the rest of the year.

Simply click the image on the left to download. Then print it out, hang it near to your desk, and mark the boxes as you hit new small business marketing milestones in 2015.
1) Stop Running Campaigns ………………………………………………………………………………………… [ ]
The traditional marketing campaigns with established start and stop dates are out. Real-time marketing based on the consumer’s schedule is in.

2) Stop Sending “Email Blasts” ……………………………………………………………………………………. [ ]
Hitting everyone on your list with the same, blanket email won’t cut it in 2015. Instead, segment your list according to behaviors/preferences and send personalized emails.

3) Invest in Content to Improve SEO …………………………………………………………………………… [ ]
Forget focusing on specific keyword phrase. Instead, write blogs that answer the questions your customers are asking.

4) Boost Your SEO with Social …………………………………………………………………………………….. [ ]
Finally, “likes” matter. Social signals and recommendations are now among the most important ranking factors in Google results.

5) Close the Loop …………………………………………………………………………………………….. [ ]
Being able to track visitors to leads to customers is a magic bullet for small business marketing success. Armed with this closed-loop reporting, you can truly make decisions.

6) Encourage Audience Participation ………………………………………………………………………….. [ ]
While audiences were once passive listeners, they now regularly create and share media via social. Encourage them to help with product planning and creation.

7) Be a Good (Social) Listener …………………………………………………………………………………….. [ ]
“Social listening” means more than simply trolling networks for keywords and trigger events.
Start social, engage face-to-face, build with both.

8) Be a Holistic Marketer ……………………………………………………………………………………………. [ ]
Consumers have all the power, and they research and buy across many platforms and screens. Focus on delivering a holistic experience.